PROMOTING AFRICA IN UNIQUE WAYS
Sierra Leone rewards Kamageo with on-going contract
Following a successful media launch at WTM London, along with a buzzing trade stand throughout the show, the tourism board of Sierra Leone has retained Kamageo's services to aid the growth of tourism to the destination. Projects will include trade marketing (including product training and fam trips); the creation of a press centre offering media trips and a small-scale consumer marketing campaign, all employing the new campaign line : Sierraously Surprising.
Safari Magazine 35 now out
The wait is over! Issue 35 of the industry's favourite (only) trade magazine has been published. This 76-page edition is, as ever, brimming with news, updates, reviews and opinions. Hard copies will be in the post in around 7 days, whilst the online version is available here>>> Project coordinator, Izzie Ludbrook explained that this edition features two new destinations that are now being marketed in the UK by Kamageo. "We have introduced TANTOO, which is a Tanzanian private sector initiative and we have showcased Sierra Leone which we will be launching at this year's WTM".
Sierra Leone launch at WTM
A host of leading journalists were present to hear Minister for Tourism & Cultural Affairs, Memunatu B. Pratt state that "Sierra Leone is now ready to throw open its doors and welcome travelers from across the globe to visit our amazing country, which has many wonderful surprises in store for the more adventurous traveler".
Kamageo's new "Sierraoulsy Surprising" campaign was met with hugely positive feedback both at the event and on the country's stand at WTM.
Africa Tourism Workshop
Kamageo hosted the inaugural Africa Tourism Workshop in Central London, providing African tourism boards and senior officials with insights into successful destination marketing within the UK. Nations represented included Ethiopia, Eritrea, Sierra Leone, Senegal, Zambia, Uganda and Malawi. The workshop covered targeting, trade, PR, consumer marketing and data management as well as budgeting.