ALWAYS ONE STEP AHEAD
NEWS from JULY - DECEMBER 2017
"High Five" - video captures Kamageo's Year
The team at Kamageo has captured many of the events of their year on a fun "High Five" video. Filmed on iPhone, the 2-minute movie was made in the UK, Zambia, Uganda, Botswana and South Africa. It features numerous Kamageo activities including trade shows; media launches; press trips; consumer travelshows; fam trips; roadshows; stunts and even TV appearances - all crammed into just 120 seconds. See it here.
No-nonsense video promotes Safari Roadshow
With over 70% of exhibitor places already full on their 'Four Sessions for Four Countries' UK roadshow, Kamageo has produced a straight talking video explaining the thinking behind their tried and tested roadshow format.For more information see www.safari-roadshow.com. See video here.
UK / Safari Magazine
The 32nd issue of Kamageo/Kamili's popular trade magazine - SAFARI - has been published today in both digital and print versions. The 76-page edition includes the usual mix of updates, opinions, news and promotions.
Features include articles on Sensory Safaris; the history of the Mara Naibosho conservancy; Conservation Malawi; Everyone Falls for Zambia; Chimps in Gombe Forest and Gorilla Habituation in Uganda. There are also details about the Safari Roadshow 2018 and the launch of a host of fam trips to 6 countries for next year. To see the digital edition simply click Safari-32 or to request a copy in the post (UK & Ireland only) click firstname.lastname@example.org
Zambia / Kamageo books Zambia as first exhibitor at the Wildlife & Safari Travel Show
Kamageo has seized the initiative by booking the first exhibitor space at the Wildlife & Safari Show on behalf of the Zambia Marketing Group (a private sector tourism initiative). The new consumer show, which launches next September, will be held over 2 days in Harrogate in North Yorkshire. Tim Henshall, Kamageo's CEO stated that "It's refreshing to see a consumer travel show targeting the north of England. Harrogate is renowned for its wealthly population, so it an interesting new target audience. We're promoting Zambia and we hope other African destinations and specialist tour operators will join with us". For more details on the show, see www.wildlifesafarishow.com
Africa / 17 more media trips for 2018 agreed at WTM London
During a busy few days at WTM, the Kamageo PR team agreed the plans for a further 17 individual media trips to various parts of Africa in 2018, which will result in editorial coverage in at least 30 UK publications. Kamageo provides the inspiration, coordination and often sources the sponsorship for all these trips. PR Director, Adele Cutler added that "WTM remains a vital event for travel media. On average, we will have a journalist in Africa every two weeks in 2018, which reflects our growing status within travel media."
Uganda / the Mountain Gorilla stars at WTM London
A second animatronic gorilla - Rushenya - helped support Uganda Tourism at WTM 2017. After Batwake wowed the crowds at Destinations, it was Rushenya's turn. He is named in honour of the real silverback who leads the Bikingi family, which is in the final stages of habituation in Bwindi Forest, Uganda. More than a 1000 selfies featured Rushenya who attended throughout the first day of the show.
Africa / Safari Roadshow
Kamageo has confirmed the dates for next year’s week-long trade event – The Safari Roadshow – which will visit venues across the UK. Following the success of similar UK roadshows for Uganda and Zambia, as well as requests for opportunities from other countries, Kamageo has extended the event to incorporate four destinations in to one ‘mega-show’.
Next February, the Safari Roadshow will visit Manchester, Cirencester and Central London for a series of two-day events. Each of the events will comprise of pre-arranged meetings in four country-specific sessions : Botswana, Zambia, Tanzania and Uganda. A maximum of just ten high-quality exhibitors from each country will meet with ten UK Africa specialist tour operators in each of the venues, on a round robin basis, with meetings lasting 20 minutes each. Business is followed by more-relaxed networking over Sundowners and (optional) informal sit-down dinners. A dedicated website has been launched – www.safari-roadshow.com - where further details are available. Tim Henshall, Kamageo’s Chief Executive, explained “We’re bringing buyers and sellers together in professional environments, ideally on the buyers’ doorstep.”
Malawi / A record 8 journalists head to Malawi this month
Eight different journalists are bound for Malawi to write articles and produce vloggs about this increasing popular destination. Fuelled by newly enhanced parks and outstanding conservation efforts, Malawi is grabbing the headlines once again. Tourism Director, Kelly White explained, "This surge in media interest follows hot on the heels of the coverage we enjoyed from the amazing elephant translocation". Further proof of Kamageo's amazing work in the media.
Uganda / Investment Forum
Kamageo attended the inaugural Uganda Giants Club Conservation & Tourism Investment Forum, in Entebbe, Uganda on 6th October 2017. The heads of some of the world’s leading responsible tourism companies joined philanthropists and international financiers for a ground-breaking gathering aimed at safeguarding Uganda’s protected areas. Uganda's President Museveni hosted more than 200 delegates to launch a new initiative to attract tourism into Uganda. Attendees included Rt.Hon. George Osborne, Alexander Lebedev, Erik Solheim, Dr Zsolt Nyiri and Richard Poulden, along with Karim Wissanji (Elewana), Patrick Fitzgibbon, (Hilton Group), David Stogdale (Great Plains Conservation), Alistair Pole (AWF) and Andrew Parker (African Parks).
UK / Recruitment
As our reputation grows, so does our team, which is now 13 strong. As a result of our continued success, we are on the look out for equally talented people to join us. We need team-players with boundless energy, endless enthusiasm, exceptional talent and an unbridled passion for Africa. You might currently work in Travel Sales, Product Management, PR & Marketing, maybe even Lodge Management. But now you’re seeking a role that gives you an amazing opportunity to shine. See Jobs >>>
UK / Safari Media Show
Kamageo's regular media event again provided a host of editorial concepts and trip suggestions for a select group of travel writers. Delivering up interesting story angles for Africa travel including Zambia, Uganda, Malawi and Swaziland, it's clear that Kamageo is fast becoming the go-to source for Africa ideas. As journalist, Karl Cushing so neatly put it, "A fantastic event - full of African inspiration!"
UK / Press Packs
Ahead of Kamageo's next Safari Media Show - scheduled for 5th September 2017 - we have issued new media packs for each of our destinations. Rather than feature pre-prepared press releases, Kamageo adopts an approach whereby we provide journalists and travel writers with numerous story-angles and seeds of ideas to spark creativity.
Zambia / UK Media enjoys a London version of Zambia's legendary walking safaris
Five award-winning UK journalists and two leading magazine editors joined the Kamageo PR team to experience zebras, lions, elephants, giraffes and leopards on a Zambia-like walking safari in the heart of London. Suitably kitted out in Zambia safari gear, our intrepid group walked on the world's most photographed zebra (crossing) in Abbey Road; encountered a pride of lion (statues) in Trafalgar Square; sampled Elephant beer; dined at the Giraffe Restaurant and sipped Zambezi cocktails at the Leopard Bar. Due to the inclement weather, the journalists even experienced the spray from Victoria Falls (well, Victoria Embankment) and knew how the Emerald Season feels as the sun broke through to shine after the rains. En route, the Kamageo team provided numerous story angles and news snippets to inspire the journalists to visit Zambia for themselves. Adele Cutler, Kamageo's PR Director added "As a result, all of today's participants have committed to visiting Zambia within the next few months, so that will produce all-important editorial".
Malawi / First ever Tourism-Expo required delegates - Malawi turns to Kamageo
Following the decision to host their first-ever Tourism Expo, Malawi Tourism called Kamageo to provide the UK delegates for this August 2017 event. Kelly White explained, "This is an exciting addition to the tourism calendar and we were quickly able to recruit over 20 outstanding delegates from amongst the UK trade. Their willingness to participate at such short notice shows the growing appeal that Malawi now has as a destination". Ian Musyani of the Malawi Department of Tourism added, "We look forward to hosting their UK delegates who will tour the country's top tourism sites before attending a vibrant trade event in Lilongwe".